Search engines are the caste systems of the Internet. Similar to the Brahman, the soldier class, and the warrior class of the esteemed Hindu caste system, websites follow the same fate with a few exceptions.

A 6-page Mike Tyson appreciation page can achieve a higher ranking than a nonprofit organization website devoted to boxing. Why? Search engine placement is a science - the science of configuring and optimising your webpage in various ways to trigger search engines to classify them as "important."

With every search come countless web pages matching your keyword/phrase. However, most web browsers only look at the first page before making a decision where to click on. The following tips and tricks are designed to afford you the best possibility of reaching the first page.

Choose Your Keywords Carefully

Traffic will not appear out of thin air! Search engines are the #1 tool for finding web pages otherwise unknown. Your keywords will be the ones web browsers are most likely to type into the search engine query. Let's say you have a Mike Tyson appreciation fan page. Obviously, typing Mike Tyson into the search box will be first in line. Every time someone types Mike Tyson, appearing in the first ten search results is the goal.

Of course, your website will not be restricted to one keyword (Mike Tyson). Instead, you might have multiple static pages that perhaps discuss Mike Tyson's life or his former trainers. Another keyword you might want to use is "Cus D'Amato” (Mike Tyson's first trainer and legal guardian). This is especially useful if you have a page devoted to Mike Tyson's childhood. Choosing phrases of two or more words is paramount, using single words like "Tyson" and "D'Amato" will generate search results from all other fields, perhaps the Tyson Chicken & Poultry Company and all the pages that come with it. By using "Mike Tyson" the search field is narrowed.

Overall, conquering the search engines means using select keywords and phrases that will spawn your website forward. Webmasters often make crucial mistakes with their keywords that push their websites to the back of the line, unaware of what it costs them. Always keep an eye over search engine tracking reports and make alterations when necessary, making each and every keyword you assign a potential money maker.