If your website isn't pulling in the dollars and euros like clockwork, what's the point altogether? Time after time, companies are knocking on the doors of search engine marketing companies and the experts asking why business isn't picking up for them. Why? For the most part, the #1 reason is because no one can find it. According to independent research, 90% of people use search engines to look for the products and services they want.

Another explosive tidbit is that close to 80% of web browsers do not go beyond the first page of search engine results. People are very stingy and have attention deficit disorder when it comes to browsing search engines. Very few people will devote 30 seconds to results looking for the right website. When they do reach a website, it only takes 7 seconds for them to make up their mind over its competence in fulfilling their informational need. With all of this in mind, is it surprising that most web businesses rake in negative cash flow?

Face it. If your website does not achieve high rankings on the search engines, it has very little chance of success. What's the point of paying a freelance web designer $750 to design a 40 page, state-of-the-art website chockfull of explosive graphics and useful content if no one can find it? Many web designers offer search engine optimization as part of their fee, but very few know how to actually do it. Although taking first place in the search engines is a daunting task, it can be done. There are some things you can do that will increase your chance of success. Number one is realizing that the location and frequency of keywords and phrases on your webpage is highly important. If search engines see that plenty of keywords are added to a website (especially the title), they will consider it relevant.

Of course, there are literally dozens of other methods to near-guarantee a first page spot on the major search engines. Website optimization is a worthwhile investment when trying to establish a web presence out there. Don’t neglect to pay attention to this feature or blows to your wallet and hurt to your brand name can result.