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Unlike the search engines who use outside code and rules to determine the
relevance of a webpage, human's use their own judgment and insight to create an
accurate assessment of page rankings. Let's talk about the top things to AVOID
when submitting to the Open Directory Project.
1) Submitting in upper-level categories is a no-no. An upper-level category may
include Health: Sex Instead, be more specific and submit to a narrowed down
subcategory like Health: Sex: Positions: Foreplay.
2) Listing keywords in the title or description is a bad idea. Excessive
marketing jargon in the title is a no-no as well. Give your site an aura of
professionalism.
3) Limit your description to a few sentences.
4) Make sure your site is ready for viewing before submitting. Fix all broken
links, correct all content errors, make sure graphics load correctly, and double
check before sending it out there. A flash "under construction" banner on your
website or text saying that your website was updated 2 years ago do not deserve
to be submitted in the Open Directory Project.
5) Avoid excess submissions. Don't feel completed to submit pages of your site
to each and every category that has little to do with your website. Many Open
Directory Project editors will not allow submission to two categories. Be aware:
editors constantly interact with one another giving information about certain
sites, such as making comments like "too many submissions" or at worst "spammer
- beware." Submitting your website every single day is also a bad idea. Wait
three weeks of no indexing to consider submitting it again and improve your
website's look, feel, and content in the meantime.
6) Unoriginal content. If your site consists of only one measly page, you’re in
for a rude awakening. Build plenty of informational, interior pages within – or
at least provide plenty of static pages. A multi-dimensional website always
fares better in the search engine than one-page wonders.
Avoid making these mistakes and you can take a step closer towards establishing
a web presence Bill Gates could be proud of.
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