Channel marketing is a bona fide way of promoting products and services. For starters, channel marketing is a relationship between the market and an individual in which the individual is given incentives for marketing a business' products and services. Known as marketing channel middlemen, they expand businesses through word-of-mouth; participate in company advertising affairs, and more. A bona fide example would be newspaper publications and lobbyists. Today, a business relies on channeled information to reach their target audiences and there are many ways of "reaching the press."

The most common way to launch information to the public is through news releases. It involves writing a press release and placing a call to the local editor in hopes of having it published. Sending out this information can be achieved through post, fax or email. Another way to reach the press is through press conferences, reserved for the biggest news. Press conferences work well with highly recognized companies like Timberland who want to conduct a global product launch of their brand new sneaker line. By inviting the press to the conference (if the story warrants attention), your business will strap on its helmets on the way to profit.

A third way to reach the press is through one-on-one interviews with a journalist. Printed articles written with details and plenty of testimonials draw readers in personally and do a better job of attracting customers than strictly informational articles. This press technique requires meeting with a journalist or speaking to him via telephone, which shouldn't be a problem for the motivated marketer. The last press technique is through product demonstration at major venues. Product demonstrations are excellent ways to introduce products to the public, especially if they have parts that can be distributed for free. Plus, the press is always looking for extra incentives and perks to promote a business - leaving behind free samples and a product is a definite plus!

By reaching the press using these various techniques, you can turn a no-name brand into a publicly known presence in a matter of time. This is the first step towards promoting your potentially ground breaking brand and the end of product mediocrity.