The birth of internet marks the beginning of domain name’s importance. It started as a useful mnemonic to locate computers on the net. Its use evolves from simple computer identifiers to business identifiers. However, the uncontrollable rise of identifiers creates confusion between business trademarks. Domain name is different from trademark, the former must be a unique word that can link to a single site, while the latter may overlap in different industries or different location. In other words, a domain name must be owned by a single person, business entity, or corporation while a trademark can be owned by different business corporations in two different geographical locations. In fact, conflict eventually arises regarding these confusing characteristics. Policies are made to resolve issues on domain name registration and trademark rights.

In building a web site, the first thing to do is to register a domain name. There are various extensions available, the most popular is a .COM extension. Other extensions include among others, .NET, .ORG, .INFO, .US. Although there is no much advantage using the .COM, but since it has established popularity worldwide, web builders exploit its fame. What do the extensions mean? The .COM is the most common extension but other registrants prefer .NET. The .ORG is designed originally for educational web sites. The latest extension is .INFO

Problems are inevitable in naming domain, the most common is duplication. Once a domain name is not unique, it will not be approved. To prevent such, you may carry these suggestions when you create domain names. Use new or uncommon words. Most decent names get snapped immediately, so you may go over dictionary domains that have expired lately and used them. Domain prices range from as low as $15 with a credible domain registrar to a higher $40 per year. Each web site on the Internet is labeled with an IP address which is the actual address of the web site.

In choosing domain names, aside from the available expired list, it is better to name it in relation to the product and services offered by the web site to make it more friendly and practical. You may hyphenate or use single word, but there are advantages and disadvantages to both methods. One word is easy to recall and therefore very friendly.