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What draws your attention to a website? An illuminating flash intro with
geometric shapes flying left and right with the company logo in the middle?
Flash buttons lining up the left side menu? Superbly written content that really
engages the reader? As with all, site dynamics can mean the difference between
site traffic and freeway traffic to your next job interview.
All content written on your site must be to-the-point and written with accuracy.
Remember, overloading web pages with words is never a good idea. Our computer
screens are more difficult to read and concentrate on that a piece of printed
material. Remember, your site has to have direction. Every single element on
your site has a purpose must come from some form of research. Suppose you have
an online casino and you've just finished negotiating with Microgaming (gaming
software providers) to run the games on your site. Ecstatic, you go ahead and
decide to add a fun Java game to the main page. Remind yourself: what is the
purpose of the Java game? To lure guest players? To convince people to sign-up
for a newsletter? Every element of your website can be profit-generating. As in
the case with the Java game, it can be a promotion. Achieving a high score can
give away prizes, for instance.
The look and dynamics of the site must accurately reflect the content and
character of the business. If you're a serious business like Rapport
International (a leadership conference company), dark undertones and a beige
scheme would work best. If you're a flashy exuberant group of individuals
looking to impress the college crowd, bright colors may work. Keep in mind: a
professional image for serious minded traffic and a fun, colorful image for the
young crowd. Also, if your website has an international feel, colors images and
language versions should be taken into consideration. One culture might view
your website differently than another culture so keep this in mind.
Implementing these simple site dynamic techniques into your website will make it
more attractive and inviting for the traffic crowd.
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