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Amateurish websites can be spotted from a mile away. Lousy web layouts that
are hard to navigate, frames that clog instead of help, and tiled backgrounds
that add a kindergarten style look to it all. The problem with sites on the
Internet today is that they employ concepts that don't have to be employed. It
is thrown in there on a clueless webmaster's whim and impulse without asking the
question "what can this MIDI file that takes 12 minutes to download do for me
besides annoy a first-time visitor?"
A trademark of poor quality websites are the concepts that come with a personal
home page. You've seen it - a plain photo of the author on the top right hand
corner with "Welcome to My Web Page" highlighted in centered, bolded text under
it. What about the paragraph of text that proceeds: "Hello, Welcome to my site.
My name is Michael Smith and bienvenidos to my uber-cool webpage. Some of my
favorite pastimes include swimming, bowling, and annoying website visitors with
drivel." The main point is that unless you are some kind of world-renowned
celebrity, into professional sports or an former top ranked Italian army
official, no one really cares about your life's details. If nobody cares, why
devote an entire webpage to it? Another trademark of the drab personal homepage
is the "My Favorite Bookmarks" section with a jumbled assortment of links to
other pages that contribute nothing to the overall scheme of things. Might as
well apologize to every member for creating useless content instead of
introducing your famous self in the first place.
Web designers tend to go all-out when they really don't have to. Junior
designers who've just graduated from media school are the usual culprits. With a
fresh, new certificate, they think they have the right to unleash their
Micromedia software and Flash to produce some shinny and slick albeit most
worthless sites on the Internet. There was once a high profile British band that
launched a new bands site last year. Although the site was lush with pretty
graphics, its navigation bars were atrocious - zipping past the screen so fast a
mouse couldn't nail it down. Bottom line: it may look pretty, but if it is
impossible to navigate, no one will care in the end.
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