YAHOO, or Yet Another Hierarchical Officious Oracle, being one of the most commonly used search engines in the world has gone more than just serving us with wide range of web results for our researches. Lately, it has extended its service into the in demand video search. And to show that Yahoo is willing to take the lead, it introduces its new improved technology for video search.

From simple feeding of search key or text-based queries to find the videos you’re looking for, Yahoo has developed a more efficient video search tool that would yield superior results than the other existing video search engines.

The success rests on using three advantageous formulae that Yahoo has enhanced out of ordinary existing mechanisms. These are: the crawling technology, use of the new media Real Simple Syndication format (RSS), and by closely working with larger content providers may it be both commercial and non-commercial.

The crawling technology is akin to search engines that can filter results by media type like music or video which also applies for images or news files. This time it is developed to be more video-specific web-crawling technology that can better find multimedia files online.

Yahoo said that the video tool can be used to search entertainment content from television like MTV and Buena Vista Pictures as well as news from CBS News and Reuters, which are fed into the site through Real Simple Syndication. This RSS, that is also referred to as extraction and ranking technology, is a member group of the RSS family for web syndication. The specification was adapted from Dave Winer's Scripting News and Netscape's RSS 0.91 and is maintained by an advisory board.

In as much as the content of the engine has to be updated with the constant demand for new video files, an uploading may come from somewhere, which able users to find it. Yahoo’s media RSS standard makes it possible for any video creator to encode content in a way that it can be found.

Yahoo also made deals with such broadcasters as MTV, VH1 and CMT to gain access to more detailed metadata information for its new video search filter. For instance, a digital music track includes such metadata as artist name, track and album name. The more metadata associated with any given file, such as song lyrics or band member names, the easier it is for multimedia search engines to accurately match queries to the appropriate result. Unlike others that search output does not enable viewers to watch streaming clips directly, but instead shows them still images and directs them to the original source.

Such functionalities represents the next battlefield of the Internet search wars and Yahoo just only proves that it would never left any stones unturned in making its way on the lead. Especially now that so much information is poured onto the web and that finding what you're looking for is becoming more and more challenging.